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ADIDAS

As part of the Digital Experience Design team in Amsterdam, I worked on improvements for eCommerce platform adidas.com

SITE URL: Adidas.com
SITE OWNER: Adidas Amsterdam
DATE: Launched: 2016
PlATFORMS: Mobile, Desktop and Tablet

MyAccount_Facelift

 

WHAT IS GOAL OF THE PROJECT?
The overall goal is to improve loyalty and sales. Based on business requirements, user insights and data research I developed new UX solutions for several user tasks. Specifically for user journeys 'Order overview', 'Order history', 'Track your order', ‘Split order', ‘Re-order' and ‘Cancel and returns' I created improved designs. The UX designs were made in high-level prototypes. 

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adidas
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ACHIEVEMENTS
›  Improvement in user usage.
›  Less user drop-outs
›  Better orderstatus overview
›  Less traffic to support

WHAT I DID
›  Analyze user insights
›  Find the balance between user- and business needs.
›  Creating a constant experience on the website.
›  Information architecture
›  User journeys
›  Concepts maps
›  Sketches / wireframes / prototypes
›  Responsive Design (Mobile, Desktop, Tablet)
›  Support development team members

ACHIEVEMENTS
›  Improvement in user usage
›  Less user drop-outs
›  Better order status overview
›  Less traffic to support

WHAT I DID
›  Analyze user insights
›  Creating a constant experience
›  Information architecture
›  User Journeys
›  Concepts maps
›  Wireframes / prototypes
›  Responsive Design
›  Support development team 
›  Find the balance between user- and business needs