NIKE KITBUILDER

Nike has been at the forefront of customized sports gear. Nike wanted to improve the retail e-commerce platform "Kitbuilder" for football teams. I designed the enhanced version of the “Build Your Team Kit” online experience. The online store has rolled out across European retailers in 25 countries.

SITE OWNER: Nike International
DATA: Launched: 2014 - Update 2015
PLATFORM: Desktop and tablet

WHAT IS THE WEBSITE ABOUT?
The Nike Kitbuilder allows you to search the webshop for the right colours and designs for your football team. In a real Nike shirt in your own team colours, with the player name and all the sponsorship logos - and with matching socks and shorts, of course. Your complete teamkit.

Nike has been at the forefront of customized sports gear. Nike wanted to improve the retail e-commerce platform "Kitbuilder" for football teams. I designed the enhanced version of the “Build Your Team Kit” online experience. The online store has rolled out across European retailers in 25 countries.

SITE OWNER: Nike International
DATA: Launched: 2014 - Update 2015
PLATFORM: Desktop and tablet

WHAT IS THE WEBSITE ABOUT?
The Nike Kitbuilder allows you to search the webshop for the right colours and designs for your football team. In a real Nike shirt in your own team colours, with the player name and all the sponsorship logos - and with matching socks and shorts, of course. Your complete teamkit.

WHAT ARE THE GOALS OF THE WEBSITE?
The Goal of the website is to provide current, credible, trustworthy, reliable content, provide resources for Nike retailers to generate business leads.

WHO ARE THE USERS OF THE SITE
PRIMARY AUDIENCE: Nike retailers
SECONDARY AUDIENCE: Club owners

ACHIEVEMENTS
Convenient and easy to use for retailers platform. Improvement in retailer usage. Incorporated specific requirements for the 25 different European markets in which Kitbuilder has been deployed.

WHAT ARE THE GOALS OF THE WEBSITE?
The Goal of the website is to provide current, credible, trustworthy, reliable content, provide resources for Nike retailers to generate business leads.

WHO ARE THE USERS OF THE SITE?
PRIMARY AUDIENCE: Nike retailers
SECONDARY AUDIENCE: Club owners

ACHIEVEMENTS
Convenient and easy to use for retailers platform. Improvement in retailer usage. Incorporated specific requirements for the 25 different European markets in which Kitbuilder has been deployed.